

A screen shot of part of the home page of my small business website showing how much information can be displayed.

A screen shot of the homepage of my information site about buying a house in France.
In 1998, less than 10% of UK households had Internet
access. In 2003, that figure stood at 45%, and almost 95% of businesses
were on line. In total, 62% of the UK adult population - some 28.7
million people - had by then used the Internet: (figures supplied by
the Cabinet Office).
According to the Parliamentary Office of
Science
and Technology, in April 2008, just over half of households in the UK
had a broadband connection. The use of the Internet is growing
exponentially and becoming an integral part of how we live our lives.
As a small local business or a sole trader your custom may come mainly from an advert in the local paper or by word of mouth. But as more and more people get hooked up to the Internet, and increasingly even the older generation are becoming web savvy, if you haven't got a web site, you are potentially losing out on a huge future customer base.
Having your own website is not necessarily a substitute for an advert in the local paper, by rather an adjunct to it, on which you can present your potential clients with a massive amount of information.
Instead of the few words and a telephone number that
your advert
in the local paper displays you will be able to show numerous full
colour images and as much description as you want of your best work or
your products.
Once the initial cost of designing and setting up the
website is paid for, the ongoing costs are extremely low. Imagine how
much it would cost you to take out a full page colour
advertisement in a national magazine. Then compare that with the
running
costs of maintaining a website. My own small business website, for
instance, (pictured above
right), currently contains 64 pages of written
information, with hundreds of images. The yearly cost is only: $35.88
for
website hosting, and around £12.00 for domain name registration. This
is a minuscule
amount to pay in comparison to the potential benefits offered by having
your own website.